Flower Skills and Training Partnership Increases Profits for Local Business
Bespoke Course Brings Fantastic Results for Staff Development and the Bottom Line for
Leading London Builders Merchant
Working closely with builders merchant Castle Timber, Flower Skills and Training tailored a specialist training programme Castles staff which proved to be rewarding on many levels. By understanding Castles business objectives and development needs, a short hands-on course was developed which quickly lead to increased margin, strategic development of branch layout and improved stock merchandising.
In working as a partnership with Castle, Flower Skills and Training were able to get to grips with the challenges their business was facing. From this approach, Flower Skills and Training was able to put together a training package to address issues in product awareness, merchandising and customer service. The course is being rolled out to 100 employees at Castle, from the Branch Managers of their 5 stores, to the new school leaver trainees.
“It was hard work and a real eye opener; I was tired out by the end of the day! By knowing more about what my customers do in their jobs I can help them more and support them with product choices. Plus it helps me sell more!”
PO (Sales Person)
“Brilliant! The staff at Flowers were really helpful. It was really useful to learn to see things from a customer perspective. More of the same please.”
DW (Desk Sales Person)
“Getting hands on was fun and useful. I didn’t realise how making a change to some of the small things can really make a difference.”
(Deputy Manager)
• Branch margin up by 6%
• Increased average ticket values and number of items per transaction
• Improved customer satisfaction
Mick Feleppa, Business Development Director for Castle commented:
“On an individual level the trainees’ understanding of the issues were bench checked at the beginning of the day and at the end of the course measured again. The improvements totally exceeded our expectations. As a result, Castle margin is now ahead of budget and up on last year’s rate. By developing our staff understanding of our customers, we can now provide a better service.”
Flower Skills and Training is an NVQ/CITB accredited construction skills training centre based in Charlton, South East London. Working with young people and adults, Flower Skills offers a wide range of training services supporting both local employers develop and ‘up skill’ their employees and individuals build up skills helping them find employment. Other courses offered include CSCS Card training, ESOL, fire warden training. Other courses available on request.